A longtime success story with Ecolean
The introduction of Ecolean® Air 200 ml packaging in 2007 marked a significant milestone for HuaHuaNiu. The modern and convenient packaging format has helped the brand establish a strong market presence and appeal to consumers. The Ecolean package has been a key factor behind HuaHuaNiu’s success in the chilled yoghurt segment over the past decade. During the years, the company has expanded the product range by introducing various products in Ecolean® Air Aseptic for ambient distribution.
“Freshness Near You” initiative
In 2010, HuaHuaNiu launched the “Freshness Near You” concept, with Ecolean packaging playing a vital role. This initiative guarantees the freshness of their products to consumers in central China, ensuring that the milk is collected and processed within a 150 km radius in just two hours. This commitment to freshness has resonated well with consumers, reinforcing the brand’s promise of quality.
“Ecolean filling machines are easy to operate. They are highly automated and very convenient to use"
The smart operations of the Ecolean filling machines has enabled HuaHuaNiu to efficiently produce and distribute their products, maintaining high standards of quality and freshness. Over the years, in total 25 Ecolean filling machines has been installed in the dairy plants of HuaHuaNiu.
About Henan HuaHuaNiu Biotechnology
Established in 1955 as a livestock farm, HuaHuaNiu began producing dairy products in 1987. Today, the company employs over 2,000 people and operates three business divisions in central China. HuaHuaNiu also facilitates a state-of-the-art dairy facility, where consumers can visit to learn about dairy history, the company’s journey, and observe yoghurt production.
In short: ECOLEAN ♥ HUAHUANIU
- Chilled distribution in Ecolean® Air 200 ml
- Ambient distribution in Ecolean® Air Aseptic 200 ml
- Yoghurt available in a large range of different flavours such as sweet cheese and strawberry