Being the pioneer of packaged milk in Pakistan, Haleeb Foods is a household name and one of the key players in the dairy sector of Pakistan. By choosing Ecolean for their portfolio of high-quality dairy products, they are hoping to extend and strengthen their brand promise to even more consumers.
Ecolean, known for its’ innovative and lightweight packaging solutions, will find a promising market with a company like Haleeb Foods, especially given the scale of their annual production. Integrating sustainable packaging options will prove beneficial for the environment as well, a promise extended by both companies.
“For Ecolean, the partnership with such a renowned company like Haleeb Foods is a huge testament to the differentiation and convenience aspects of the Ecolean packaging format. I also think that Ecolean’s unique abilities built into our lighter approach in how we do business and how we produce lightweight packages and efficient filling lines is what attracted a business partner like Haleeb, and we are looking forward to growing together in the Pakistan market”, says Peter Hauggaard, President Ecolean Pakistan and Middle East.
About Haleeb Foods
Established in 1984, Haleeb Foods has a strong emphasis on nutrition, health and well-being of its consumers, and uses world-class dairy processing methods. Their portfolio includes many of Pakistan's favorite brands, comprises a diverse range of delicious and quality products ranging from milk to juices and desi ghee.
About Ecolean
Ecolean develops and manufactures innovative packaging systems for the beverage, dairy and liquid food industry. Ecolean’s lighter packaging system combines a low environmental footprint with high food safety credentials and consumer convenience. Ecolean was established in 1996 in Sweden, where the headquarters are still located. Ecolean has commercial activities in over 20 countries, with a strong focus on Asian markets. The largest markets are China, Pakistan and Vietnam. Ecolean has 450 employees.
Read more: ecolean.com
For further information, please contact:
Peter Hauggaard, Managing Director Ecolean Pakistan
+92 300 8401330, peter.hauggaard@ecolean.pk