Innovative packaging design
In 2010, Hemme Milch embarked on a journey to renew their packaging strategy. They selected the Ecolean® Air 500 ml and 1000 ml because of the innovative shape and low environmental impact. The distinctive black package design has become a hallmark of the brand, helping their products stand out on the shelves and reinforcing their premium image. This strategic move has been instrumental in driving consumer satisfaction and brand loyalty.
Award-winning excellence
Hemme Milch’s commitment to innovative design has earned them several prestigious awards, including the German Brand Award 2023 in the Product Brand of the Year category. This award highlights the success of their packaging strategy and their dedication to quality.
Supporting sustainability goals
The Ecolean packaging not only offers a unique and eye-catching design but also supports Hemme Milch’s sustainability goals. The lightweight material and convenient features, such as the ability to reclose the package (SnapQuick™), make it a practical choice for consumers. The packaging’s low environmental impact aligns with Hemme Milch’s commitment to preserving natural resources and delivering high-quality products.
A testimonial from Hemme Milch
“In 2010 we started running a new dairy with modern technology. Our aim was to launch a sustainable, innovative package for pasteurized milk. And it should be different to conventional milk packages,” says Mr. Jörgen Hemme, Owner, Hemme Milch. Several years later, Hemme Milch still uses the Ecolean package.
About Hemme Milch
Milk production at Hemme Milch began in 1589, and the dairy has remained in the same family ever since. Located in Wedemark, in the northern Hannover region of Germany, the farm is now managed by Mr. Jörgen Hemme, the 18th generation farmer. Hemme Milch is renowned for its strong tradition of producing high-quality milk products and its commitment to environmental stewardship. Every cow is born, raised, and cared for on the farm, resulting in products that are truly made from the heart.
In short: ECOLEAN ♥ HEMME MILCH
- Targeting customers shopping in the high-quality product segment
- Chilled distribution in Ecolean® Air 500 ml & 1000 ml
- Regular and flavoured milk (vanilla and chocolate) and natural yoghurt
