Pioneering modern packaging
Real Good became the first brand to introduce Ecolean packages to Indonesian consumers. The unique shape and convenience features of Ecolean packages helps Real Good to stand out from its competitors, offering a modern and appealing packaging solution. Marketed as “susu teko”, or “milk teapot,” since the packages can be heated in the microwave or a warm water bath without any harm to the packaging or product, it differentiates from other.
Engaging young consumers
Through various initiatives Real Good focuses on providing good nutrition for kids and promote the nutritional value of their dairy drinks. To connect with young consumers, the brand holds events at schools across Indonesia, promoting healthy habits and educating children about the benefits of drinking milk.
Food safety in focus
The Ecolean® Air Aseptic 125 ml packages are designed for ambient distribution, making them a convenient choice for consumers. The flexibility and durability of the packaging ensure that the products remain fresh and safe, even without refrigerators. Real Good’s commitment to sustainability is reflected in their choice of packaging, which supports the goal to provide nutritious and more sustainable products.
Positive outcomes
By using the Ecolean’s packaging, Real Good aims to achieve several key benefits:
- Market differentiation to attract younger consumers.
- Sustainability by reducing waste and conserve resources.
- Consumer appeal by making Real Good’s products a preferred choice for healthy snacks.
“A unique package, delivering convenience and stands out on the shelf"
About PT. So Good Food
The Real Good brand is managed by PT. So Good Food who is one of Indonesia’s largest fast-moving consumer goods companies. With ten processing and manufacturing facilities across the country, the company is a key player in the processed food and dairy sectors. PT. So Good Food is part of the Japfa group, a business conglomerate headquartered in Singapore.
In short: ECOLEAN ♥ REAL GOOD
- Primarily marketed towards younger children between 5-12 years
- Ambient distribution in Ecolean® Air Aseptic 125 ml
- Drinking yoghurt, flavoured milk and premium UHT milk.
