Innovative packaging for a competitive market
In 2017, LOF Kun introduced Ecolean® Air Aseptic 125ml with a straw to the Vietnamese market. This innovative packaging solution has helped LOF Kun stand out on the shelves and renew their brand’s packaging portfolio. The Ecolean packages offer a user-friendly and microwaveable option that appeals to both kids and parents.
Engaging and fun concept
LOF Kun’s packaging features a unique concept of a dairy-farming family with superpowers. The characters, including Mama, Papa, Tam Tuot, and Chop Chop, protect their farm from the villains Mr. Do and Mr. Dust, who aim to destroy the family farm and stop kids from drinking milk to grow taller and smarter. The family gains strength from drinking LOF Kun, helping them keep their farm safe.
This engaging storyline is brought to life through Ecolean’s multi-design print capabilities, promoting six different characters across three flavours: orange, strawberry, and chocolate malt.
Fresh and safe
LOF Kun’s choice of Ecolean packaging aligns with their commitment to sustainability and innovation. The Ecolean® Air Aseptic 125 ml packages are designed for ambient distribution, making them convenient for consumers. The packaging’s flexibility and durability ensure that the products remain fresh and safe.
Positive outcomes
By choosing the Ecolean’s packaging, LOF Kun aimed for several key benefits:
- Market differentiation through the eye-catching and fun packaging to help attracting a younger generation of consumers.
- Consumer appeal through user-friendly design which enhances consumer satisfaction, making LOF Kun’s products a preferred choice for healthy snacks.
About LOF - International Dairy Products
Since its foundation in 2004, LOF (formerly known as IDP) has established itself as a leading player in the Vietnamese dairy industry. The company is dedicated to creating nutritious products while respecting and preserving natural resources. LOF is jointly owned by the Japanese investment company Daiwa PI Partners and Vina Capital.
In short: ECOELAN ♥ LOF Kun/IDP
- Targeting a younger generation
- Ambient distribution in Ecolean® Air Aseptic 125 ml
- Multi-design
- Available in three different flavours; orange, strawberry and chocolate malt
