At Ecolean, we are proud to partner with Nutifood, one of Vietnam’s leading dairy companies, to bring innovative packaging solutions to the market. Nutifood, known for its commitment to nutrition and quality, has chosen Ecolean’s packaging for its range of drinking milk products and jelly, targeting kids and teens.
Transforming the dairy and beverage market
Nutifood operates in the highly competitive dairy and beverage industry, where standing out on the shelves is crucial. With a growing demand for nutritious and convenient products, Nutifood needed a packaging solution that not only captured the attention of young consumers but also maintained the nutritional integrity of their products.
From flavoured milk to jelly
Ecolean provides Nutifood with aseptic packages in sizes of 125 ml and 250 ml for both flavoured milk and white milk. The packaging features vibrant, multi-design prints with cartoon characters, making the product appealing to kids and teens. The product is developed by the Nutifood Nutrition Research Institute in Sweden (NNRIS) and contains vitamin B complex (B1, B5 and B6), vitamin K2, D3, calcium and zinc to support the growth and health needs of children.
The peach-flavoured Nuvi Jelly, packaged in the Ecolean® Air Aseptic 125 ml, offers a fun and convenient way to squeeze out or drink directly from the package without the need for a straw. The viscous jelly product category is the perfect match for Ecolean’s flexible package, where easy-to-empty packages are convenient.
“We are confident that the Ecolean packaging creates a good opportunity for our brand to stand out in the market”, says Võ Hoàng Anh, Vice President Marketing, Nutifood. The Nuvi Jelly is marketed through retail and e-commerce.
A match made in heaven
Nutifood’s decision to switch to Ecolean’s packaging was driven by the unique value proposition of our solutions. The packaging is not only convenient, durable and eye-cathing, but also aligns with Nutifood’s sustainability goals. By choosing Ecolean, Nutifood aim to reduce packaging waste and improved resource efficiency, meeting the growing consumer demand for more environmentally friendly products.
"We choose Ecolean because it has a unique value proposition offering an innovative packaging, which is convenient to use, standing out in display and at the same time offers world-class food safety. It is both flexible and durable. Today's consumers also take sustainability into account when thinking about the product or brand that they are going to buy. Ecolean packaging is standing out in that value as well.”
About Nutifood
Nutifood was founded in 1989 and is today Vietnam’s Third largest dairy company. With five production units in the country, as well as a nutritional institute in Sweden, Nutifood’s mission is to become the leading company in nutritional products and sustainable development for consumer’s benefit.
In short: ECOELAN ♥ NUTIFOOD, NUVI
- Targeting a younger generation
- Ambient distribution in Ecolean®Air Aseptic 125ml and 250ml
- Products categories include:
Flavoured milk; Tropical Fruit, Strawberry, Orange, Cocoa and Peach Apple
Jelly; Peach, Grape and Chocolate
Regular Milk
