Olper’s with an innovative package for modern consumers

Introducing the “Mini Jug”

Engro Foods introduced the Ecolean® Air Aseptic 250 ml, as the “Mini Jug,” to appeal to modern Pakistani women. The distinct packaging format, combined with Olper’s vibrant branding, has helped the product stand out on the shelves. This strategic move resulted in a significant increase in sales, more than doubling within 18 months of the switch.

Effective market communication

Since the launch, Olper’s has effectively promoted the Ecolean package through various channels, emphasizing its convenience and functionality. The packaging is easy to open, easy to tear, and microwaveable, making it a practical choice for consumers. Olper’s also introduced limited edition designs for special occasions, such as the metallised gold Ramadan design in 2015, which was first of its kind in an Ecolean package.

Safe ambient distribution

The Ecolean® Air Aseptic 250 ml package are designed for ambient distribution, ensuring that the products remain fresh and safe. This packaging solution aligns with Olper’s commitment to providing nutritious, healthy, and secure products for families.

Positive outcomes

By using the Ecolean package Olper’s achieved a grand key benefit:

• Sales growth where the unique and convenient packaging was one factor behind the significant increase in sales, helping Olper’s strengthen its market position.

About Engro Foods/FrieslandCampina

Established in 2006, Engro Foods grow rapidly to become one of Pakistan’s largest companies. Within just eight years, Engro Foods secured a leading position in the Pakistani dairy market. In 2016, FrieslandCampina acquired a majority stake in Engro Foods, further strengthening its market presence.

In short:
ECOLEAN ♥ ENGRO FOODS / FRIESLAND CAMPINA

• Marketed towards housewife’s and families searching for nutrition, health and security
• Ambient distribution in Ecolean® Air Aseptic 250 ml
• Premium 3,5% fat UHT-milk